singaporebased una brands 30m preseries 30m


Singapore-based Una Brands has emerged as a formidable player in the e-commerce sector, securing $30 million in pre-Series A funding in a significant milestone for the company. This latest infusion of capital underscores Una Brands’ commitment to reshaping the e-commerce landscape and signals its ambition to expand its footprint globally. In this article, we will delve into the details of Una Brands’ recent funding round and explore what makes this Singaporean startup stand out in the highly competitive world of e-commerce.

Una Brands: A Brief Overview

Una Brands, founded in 2020 by Tobias Heusch and Kiren Tanna, operates with a unique and innovative business model within the e-commerce space. The company focuses on acquiring and scaling successful e-commerce businesses, providing these brands with the resources, expertise, and infrastructure they need to thrive. Una Brands takes a data-driven approach to identify and acquire promising e-commerce businesses, offering a quick and efficient exit strategy for business owners looking to cash in on their hard work.

Recent Pre-Series A Funding Round

In September 2023, Una Brands announced the successful completion of a $30 million pre-Series A funding round. This funding round was led by prominent venture capital firms, including Sequoia Capital India, Prosus Ventures, and SBI Investment. These investments validate Una Brands’ business model and growth potential.

Una Brands plans to utilize this funding to bolster its efforts in acquiring and scaling e-commerce businesses across various sectors, further enhancing its presence in the rapidly evolving e-commerce ecosystem. The company’s approach focuses on providing operational support, supply chain optimization, and marketing expertise to the brands it acquires, enabling them to reach new heights.

Why Una Brands Stands Out

  1. Data-Driven Approach: Una Brands’ success can be attributed to its meticulous and data-driven approach to identify potential acquisitions. By leveraging advanced data analytics, the company identifies e-commerce brands with strong growth prospects, which align with its vision of building a diversified portfolio of successful online businesses.
  2. Seamless Integration: Upon acquiring an e-commerce brand, Una Brands seamlessly integrates it into its ecosystem, providing the necessary resources and expertise to drive growth. This approach allows acquired brands to continue thriving while benefiting from Una Brands’ collective experience and infrastructure.
  3. Global Expansion: With the recent funding injection, Una Brands is poised to expand its presence beyond Singapore and tap into international markets. The company aims to replicate its success on a global scale, creating a network of e-commerce brands that are well-positioned for sustainable growth.
  4. Sustainable E-commerce: Una Brands is committed to building and nurturing e-commerce businesses that are not only successful but also environmentally conscious. The company places a strong emphasis on sustainability practices, aligning with the growing demand for eco-friendly products and responsible business operations.
  5. Strategic Partnerships: The involvement of renowned venture capital firms like Sequoia Capital India, Prosus Ventures, and SBI Investment in Una Brands’ pre-Series A funding round reflects the confidence of industry leaders in the company’s potential. These partnerships will not only provide the necessary financial support but also open doors to valuable strategic guidance and networks.


Una Brands’ recent $30 million pre-Series A funding round solidifies its position as a major player in the e-commerce industry. With a data-driven approach, a commitment to sustainability, and strategic partnerships with top-tier investors, Una Brands is poised for remarkable growth and expansion in the coming years. As it continues to acquire and scale e-commerce businesses, Una Brands is reshaping the landscape of online retail and is set to make its mark on the global stage.